Job openings for Marketing Head in Mumbai Delhi

Position: Head – Marketing
Department: Marketing
Location: Delhi / Mumbai
Reports To: CEO
Experience & Qualifications:
• Experience: 10–15 years in Sales & Marketing, with at least 10 years in senior leadership roles.
• Education: Postgraduate in Marketing / Business Management (specialization in Marketing).
• Industry Exposure: Preferably from Diagnostics, Healthcare, Pharma, or related sectors.
• Age: Below 40 years.
• Salary-Best in the industry
Key Account abilities:
• Responsible for developing overall marketing & communication strategy and identifying target markets and developing strategies to communicate with them
• Developing creative and media strategy for both ATL (TV, Print & Digital) and BTL Marketing, go-to-market planning and consumer engagement
• Help develop trade marketing plans with sales (retail promotion & activation).
• Understanding consumers, their attitudes & behaviour in general and to the brand and the category.
• Business Strategies to deliver on Market Share, Volume & Gross Margin targets.
• Exploring ways of improving existing products (Path and Non Path test menu) and services, and increasing profitability
• Monitoring and analysing market trends
• Studying competitors' products and services
• Preparing and managing marketing plans and budgets
• Managing the production of promotional material
• Liaising with other internal departments such as Sales and Lab operation
• Producing reports to monitor results
• Conversion of business goals to marketing plans.
• Conversion of consumer insights into marketing ideas.
Financials:
▪ Increase profitability margin (Full MRP Business through walk-in, standardization of discounts, enhance Path and non-path contribution and Pricing decision.
▪ Increase Prescriber base along with sales team (KOL Management with top 100 clients)
▪ Right Test mix (Routine & Specialized)
▪ Brand Awareness – Market Share or Position (need to create some benchmark based on business plan
▪ Promotional strategy (monthly and annual)
▪ Supervise daily performance wherever appropriate to optimise resource use, minimise costs and maintain quality standards
How to Apply:
Send your updated CV with the subject line “Application – Head of Marketing”.
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Regards,
Sazid Ali
HR – Medical Recruitment Consultancy